HỘI AN — Ancient cultural activities and performances have been revived thanks to the Hội An’s “legendary night in the old quarter of the early 20th century” programme, a unique tourist attraction which started in 1998.
Director of Hội An’s Culture and Sports Centre, Võ Phùng, said more than one million tourists had joined 230 programmes between 1998 and 2018.
He said the programme had received the support and participation of local businesses and residents of the old quarter.
“We revived tuồng (Classic Drama) and bài chòi (a cross between a game and a performance with a deck of cards – bài – and bamboo huts – chòi),” Phùng said. “We hold folk games on the 14th day of every lunar month to draw more tourists to the city.”
“Demonstrations of folk games and crafts are held on the banks of the Hoài River to expose tourists to the work of craftspeople and artists,” he said.
He said the programme, held once a month, starts at 6:00pm and runs until late at night.
The city has tried to recreate the daily lives and culture of early 20th century Hội An residents.
Local restaurants and hotels decorate the old quarter with lanterns and serve tourists visiting for the programme or just to catch a glimpse of the ancient city at night.
Thanks to the programme, the city has seen a boost in shopping, lantern production, food service and night tours. This has led to better incomes for residents of the UNESCO-recognised world heritage site.
Enthralled: Tourists enjoy Bài Chòi, a folk performance at the An Hội Sculpture Park. — VNS Photo Công Thành
Vice Chairman of the city’s People’s Committee Nguyễn Văn Sơn said the “legendary night” was an official event in Asia-Pacific Economic Co-operation (APEC) 2017.
He said the city had expanded its pedestrian streets to create more safe destinations with fresh air.
On the 14th and 15th days of each lunar month (known as full-moon day), since the old city was recognised as a world heritage site in 1999, the people of Hội An illuminate their houses, restaurants and streets with lanterns.
The city started selling package tickets to tourists in 1995, using most of the revenue from ticket sales to preserve old houses and support nighttime cultural performances.
Hội An had already successful held community tourism activities including farming, fishing, boat rides and biking along with other festivals and art exhibits such as the silk village, lantern festival and pottery display.
The city was chosen for the 2013 Townscape Award by the UN-Habitat Regional Office in Asia, and was listed among the top 10 Asian cities in US magazine Conde Nast Traveler’s Readers Choice Awards in 2012.
Covering an area of 60sq.km, the city has 22.5sq.km of agricultural and forest land and 11sq.km of lakes and channels.
A survey showed that 27 per cent of international tourists who visited the city came to learn about its culture and history and to see the Chàm Islands-Hội An world biosphere reserve.
Hội An hosted nearly three million tourists, including two million foreigners, in the first half of 2018.